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2020
2020.10.08
BMW MALAYSIA UNVEILS THE FIRST-EVER BMW 218i GRAN COUPÉ M SPORT.
Premium automaker introduces its first locally assembled four-door coupé in the compact premium segment in Malaysia.
Kuala Lumpur, 8th October 2020 – BMW Malaysia today introduced its first ever four-door coupé in the compact premium segment at the prestigious Swiss timepiece exhibition, Time Kulture at Pavilion Kuala Lumpur.
The all-new Gran Coupé from BMW was unveiled in the new variant of the BMW 218i Gran Coupé M Sport, alongside a fleet of camouflaged models in unique designs by local businesses, volunteer groups and Non-Governmental Organisations (NGOs) Komuniti Tukang Jahit, Changgih Designs, INKAA and Kanoe.
“The successful history of the BMW Group is written with small, sporty and dynamic premium vehicles which redefined the world’s premium automotive industry. Dating back to the 1960s with the ‘Neue Klasse’, no other premium automaker has such an extensive portfolio and experience in developing premium compact vehicles. The All-New BMW 2 Series Gran Coupé bring this expertise into an all new decade in the 21st Century with modern styling, emotional driving dynamics and generation-leading innovation,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.
Hoelzl added that while BMW Malaysia is looking into the future with its vehicles in the premium compact segment, the automaker is also paying tribute to homegrown businesses, volunteer groups and Non-Governmental Organisations (NGOs) establishments who have been dynamic and resilient in supporting the local communities throughout these challenging times.
The groups helped create unique camouflage designs based on amazing stories as seen on some of the BMW 218i Gran Coupé M Sport driving around Klang Valley in the lead up to the launch at Time Kulture.
The First-Ever BMW 218i Gran Coupé M Sport represents yet another exciting addition to BMW’s premium compact class as it arrives with an elegant interior, coupled with generous cabin and luggage space for travel versatility. Complementing the Gran Coupé are also new digital services and advanced driver assistance systems that are equipped with the most innovative technology to support drivers in any situation.
Captivating coupé-style silhouette.
The First-Ever BMW 218i Gran Coupé M Sport arrives with a newly-designed three-dimensional mesh single-unit kidney grille that is complemented by slim, slanted LED headlights and LED foglights. The aerodynamic design also features a lower centre of gravity for an extraordinarily dynamic presence, while the sleek frameless front and rear doors accentuate its fluid design.
Modern flared wheel arches and 18-inch M light alloy wheels in double-spoke style 819 M Bicolour with runflat tyres lend a muscular appearance to the new Gran Coupé as well. Towards the rear are slim wrap-around LED taillights connected by a high-gloss black band. The new Gran Coupé also comes equipped with the M Aerodynamics package as a standard, along with the BMW Individual high-gloss Shadow Line.
Powerfully efficient driving dynamics.
The new Gran Coupé is powered by the 1.5-litre three-cylinder petrol engine that is efficient for daily use yet remains powerful in nature. The BMW 218i Gran Coupe M Sport is the first-ever compact BMW coupé to utilise a transverse engine placement. This engine also complies with the EU6d-TEMP standard. With a maximum output of 103 kW/140 hp and a peak torque of 220 Nm, the new Gran Coupé can make the century sprint in 8.7 seconds. The top speed for the sporty car is 213km/h. Its combined fuel consumption records 5.9 litres per 100km of travel, with 135g of carbon emissions per kilometre of travel.
Power is transmitted via a Seven-speed Steptronic double-clutch transmission. Similar to the new BMW 1 Series, the First-Ever BMW 218i Gran Coupé M Sport is also designed with the BMW front-wheel drive (FWD) architecture – combining class-leading driving dynamics with a significantly increased amount of cabin space. Suspension, damping and steering have also been tuned for sportier performance in the new Gran Coupé.
A key contributor to the exceptional FWD handling of the new Gran Coupé is the ARB technology (near-actuator wheel slip limitation) which allows significantly faster and more sensitive control interventions, while minimising understeer usually experienced with FWD vehicles. The ARB technology features a slip control system positioned directly in the engine control unit which results in shorter signal paths, with reduced engine output as soon as there is a threat of wheel slip on the front wheels.
Modern cockpit, sophisticated furnishing.
The cockpit of the First-Ever BMW 218i Gran Coupé M Sport impresses with a wealth of sophistication, as it echoes the sportiness and extravagance of its exterior within. The new Gran Coupé features illuminated trim finishers in Illuminated Boston and LED light sources via the Lights Package to enhance cabin ambience. The multifunction M leather steering wheel, sport seats with Leather Dakota upholstery, and two-zone automatic air conditioning system provide a comfortable driving experience.
The new Gran Coupé features the BMW Live Cockpit Plus which stars an analogue speedometer and rev counter and a 5.1-inch, 4:3 portrait-format screen which displays information such as the car’s speed, the status of the driver assistance systems and navigation instruction. This is complemented by an 8.8-inch touchscreen control display.
The new Gran Coupé is fitted with a centre console that includes the gear selector, iDrive controller, driving dynamics controls as well as the push start button. Positioned in front of it are cup holders and a storage tray for convenient charging via the Telephony feature with wireless charging.
The lower central tunnel design of the vehicle offers more comfort and space for rear passengers, compared to standard two-door coupés in this segment. A 430-litre luggage compartment is 40 litres wider than the BMW 2 Series Coupe, ensuring everyday usability and providing ample space, especially when the rear seats are folded in a 40/20/40 split. Comfort Access 2.0 is also available to the new Gran Coupé, along with the BMW Digital Key for added convenience.
Best-in-class driving assistance systems.
Assistance is offered to the First-Ever BMW 218i Gran Coupé M Sport via the Driving Assistant, Parking Assistant and the Reversing Assistant. The Driving Assistant includes Lane Change Warning, Crossing Traffic Warning at the rear, Rear Collision Warning, and Speed Limit Assist. It also includes Lane Departure Warning with active steering intervention, as well as the Forward Collision Warning with brake intervention function. The Parking Assistant and Reversing Assistant are also available as standard, along with the Active Park Distance Control and a lateral parking aid.
The First-Ever BMW 218i Gran Coupé M Sport is available in Alpine White, Black Sapphire, Snapper Rock Blue, Storm Bay, and Melbourne Red. The interior will feature black Leather Dakota upholstery with blue and black highlights.
The First-Ever BMW 218i Gran Coupé M Sport will be available at all authorised BMW dealerships nationwide starting 8th October 2020. Customers can also book the new Gran Coupé on http://www.shop.bmw.com.my/ at RM1,000.
Dynamic financial programme.
With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the First-Ever BMW 218i Gran Coupé M Sport can be owned with a monthly instalment plan starting from RM 2,418.00 (based on estimates of an 80% loan on a five-year tenure).
Complete premium ownership experience.
Owners of the First-Ever BMW 218i Gran Coupé M Sport will receive the complete BMW Group Malaysia Premium Ownership experience which includes:
- BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
- BMW Roadside Assistance and Accident Hotline
- The BMW Group Loyalty+ Mobile App - BMW Privileges Card
- BMW Service Online
The retail price (on the road, without insurance) for the First-Ever BMW 218i Gran Coupé M Sport with Sales Tax Exemption* is:
The First-Ever BMW 218i Gran Coupé M Sport – RM 211,367.00*
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.