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2021
2021.12.01
BMW MALAYSIA TO CLOSE THE YEAR 2021 WITH A THRILLING SLEIGH RIDE OF BMW M VEHICLES AT PAVILION BUKIT JALIL.
The most powerful sleigh rides in Malaysia, comprising of over 100 BMW M vehicles, will take to the streets this festive season to kickstart the upcoming 50 Years of M celebrations in 2022!
Kuala Lumpur, 01st December 2021 – With the festive season upon us, BMW Malaysia is celebrating the end of 2021 on a M-erry note with its ever-powerful BMW M portfolio. In collaboration with the BMW M Owners Club, a fleet of high-performance BMW M vehicles will make their way from across the nation to assemble for a thrilling display at the newly opened Pavilion Bukit Jalil on Saturday, 18th December 2021.
The event will also be a stunning prelude to the 50th anniversary of BMW M, that was established in May 1972. The most powerful expression of BMW vehicles began with their first racing project, the BMW 3.0 CSL – a homologation specially built to make the vehicle eligible for racing in the European Touring Car Championship. Only 1,265 were ever produced. Today, the BMW M portfolio is one that is most revered in the Motorsports world, to which DNA is often - though unsuccessfully - tried to be replicated in the industry.
As part of the Christmas giving spirit, children from vulnerable communities, housed by Rumah Charis, will also be invited to take part in a special gifting activity hosted by the members of the BMW M Owners Club.
The BMW M vehicle display will be open to the public, with participation for the drive open to all BMW M owners who are keen to join the fun.
Details of the event:
Date : 18th December 2021, Saturday
Time : 10:00AM to 3:00PM
Venu : Piazza of Pavilion Bukit Jalil,
Pusat Bandar, 2, Persiaran Jalil Utama,
Bukit Jalil, 57000 Kuala Lumpur
To learn more about the Chasing Christmas BMW M Owners Drive, follow the club’s official Instagram here.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +016 276 3488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.