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2021
2021.11.23
BMW MALAYSIA PRESENTS THE BMW LIVE COCKPIT PROFESSIONAL UPDATE FOR THE BMW 218i GRAN COUPÉ.
The refreshed BMW Live Cockpit Professional further elevates the digital and personalisation capabilities of the BMW 218i Gran Coupé to present a faster overview of important information when on the road.
Kuala Lumpur, 23th November 2021 – BMW Malaysia today announced the latest generation of the locally-assembled BMW 218i Gran Coupé with a technical update in the form of the new BMW Live Cockpit Professional infotainment system, following its successful launch here in October last year.
Hans de Visser, Managing Director of BMW Group Malaysia said, “The new BMW Live Cockpit Professional further underlines our commitment towards digitalisation and individualisation across the BMW portfolio. As we continue to bring the future of mobility in Malaysia to life, innovation will remain a key focus at BMW for the years ahead. This is exemplified in our latest product update, and in the coming introductions of new models and features that will further transform the driving experience for our customers in Malaysia.”
The BMW Live Cockpit Professional featured in the New BMW 218i Gran Coupé now consists of a 10.25-inch instrument display cluster (previously 5.1-inch) and a 10.25-inch central information display (previously 8.8-inch), both designed with a new display concept that aims to provide a fast, timely overview of relevant information. Individualisation is now easier than ever, with a wider breadth of configuration options to personalise and enhance the driving experience.
Focused and fully-configurable display.
The new BMW Live Cockpit Professional takes a “content-first” approach in displaying information, with a minimalistic and precise outlook. Fuel level, speed, rpm and engine temperature are now presented in tube rings and have been arranged to free up more space in the centre for navigation display and other functions.
Tailoring the driving experience is a list of functions and configurable widgets, which include sports scoreboards, driving data, fuel consumption and efficiency, G-force meter, media, and radio.
Uniform Driving Experience modes.
Reduced colour and graphical clutter also contribute to a more consistent feel and perceptual experience on the road. Depending on the selected Driving Experience mode (Sport, Comfort, Eco-Pro), a uniform colour and look will be displayed across the information display cluster and central information display.
Intelligent Personal Assistant.
For convenient and complete control over vehicle settings, navigation and entertainment systems, the voice-activated BMW Intelligent Personal Assistance can be brought to life with a “Hey BMW!” or an individual personalised activation word.
Dynamic Financial Programme.
With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the New BMW 218i Gran Coupé can be owned with a monthly instalment plan starting from RM 2,268 (based on estimates of an 80% loan on a five-year tenure).
Complete premium ownership experience.
Owners of the New BMW 218i Gran Coupé will receive the complete BMW Group Malaysia Premium Ownership experience which includes:
- BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
- BMW Roadside Assistance and Accident Hotline
- The BMW Group Loyalty+ Mobile App - BMW Privileges Card
- BMW Service Online
The retail pricing for the New BMW 218i Gran Coupé, without Sales and Service Tax (on the road, without insurance) are:
The New BMW 218i Gran Coupé
(with Extended Warranty and Service Package) – RM 216,367.00
The New BMW 218i Gran Coupé
(without Extended Warranty and Service Package) – RM 204,177.00
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +016 276 3488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.