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2021
2021.09.24
REGAS PREMIUM AUTO UNVEILS A VERY SPECIAL BMW IN KUCHING.
A rare, timeless classic BMW has been discovered in Kuching, now being displayed at Regas Premium Auto Kuching.
Kuching, 24th September 2021 – Regas Premium Auto today unveiled an exceptional classic – the BMW 700 Coupé, inaugurating the Regas Premium Auto Heritage section at its flagship dealership in Kuching, Sarawak.
Gavin Tay, Dealer Principal at Regas Premium Auto Kuching said, “The BMW 700 Coupé is a timeless classic from the history of the BMW Group, and we are thrilled to be able to showcase this remarkable vehicle here at Regas Premium Auto. Interestingly, the BMW 700 Coupé features the brand’s first monocoque construction, and it helped drive BMW out from near bankruptcy in 1959. In turn, this model created a legacy in the automotive world for small, sporty premium vehicles that continues to be well-loved by many BMW enthusiasts, even after 50 years since it was last in production.”
The BMW 700 is a legacy of Wolfgang Denzel, an automotive engineer and a distributor for the brand in Austria. Denzel worked with Italian auto-stylist and designer Giovanni Michelotti to design the vehicle concept based on the chassis of a BMW 600 at the time.
Carrying over the proven chassis and suspension from the BMW 600, the all-synchromesh four-speed transmission, as well as the bevel gear differential were also carried over, along with the flat-twin power unit – originally used on BMW motorcycles, that was increased in size from 600 to 700 cc. The concept model was approved in October 1958, which led BMW to produce both a Coupé and a Sedan variant.
On 9 June 1959, BMW’s Board of Management led by Chief Executive Dr Heinrich Richter-Brohm revealed the new BMW 700 Coupé to much fanfare in Feldafing, Munich. Its arrival was celebrated the world over, as it drew appeal for maintaining the top speed and acceleration as its legendary predecessor – and does so with even more space and without the extra weight.
The premium automaker delivered more than 35,000 vehicles in 1960, with the BMW 700 accounting for some 58% of the brand’s overall revenues. Deliveries of the BMW 700 amounted to 190,000 units by the year 1965. Despite enjoying just six years of production, this rare and unique vehicle remains an iconic piece of the BMW Group history that still charms many BMW enthusiasts to this day.
The BMW 700 Coupé is now available for public viewing, exclusively at the Heritage section of Regas Premium Auto Kuching. Head to https://www.bmw-regas.com.my/ or call 082-467777 for visiting hours of the Heritage section and to schedule a visit.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +016 276 3488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.