Our tool for managing your permission to our use of cookies is temporarily offline. Therefore some functionality is missing.
2021
2021.02.10
BMW GROUP FINANCIAL SERVICES MALAYSIA CONTRIBUTES TO EFFORT IN DRIVING CHILD CAR SEAT ADOPTION IN MALAYSIA.
Donations raised through funded customer contracts via BMW Engage contributes to subsidising over 300 more child car seats for families in the local B40 community.
Kuala Lumpur, 10th February 2021 – BMW Group Financial Services Malaysia today contributed over RM20,000 in donations to the BMW Safety 360° subsidy programme via customer contracts funded through its online financing platform – BMW Engage.
In October last year, the first-of-its-kind online financing platform introduced by BMW Group Financial Services Malaysia pledged on behalf of their customers to donate RM100 to the subsidy programme for every contract funded via the platform.
“We are pleased to announce that we will be able to subsidise over 300 more child car seats for families in need, from donations raised on our platform in the last three months. We are especially grateful to our customers who have played a key role in contributing to this fundraising initiative. Although there is less travel during this period, we want to continue accelerating the adoption of child safety seats to ensure children are safe on the road when travelling is allowed again,” said Tobias Eismann, Managing Director of BMW Group Financial Services Malaysia.
First introduced in December 2019, the BMW Safety 360° subsidy programme recorded over 25,000 applications from parents in the B40 income group – signalling an urgency for child car seats accessibility in Malaysia. The programme later also garnered the support of Shopee who came on-board as the Exclusive E-Commerce Partner; baby and children goods brands, KU.KU Duckbill and Otomo; educational toys and games distributor, Mideer; food storage sealing solutions provider, Ankou as well as car performance parts and accessories provider, Kakimotor which further help drive the adoption rate of child car seats within the masses in Malaysia.
Each child car seat is made available with a RM50 subsidy and a RM13 delivery subsidy, in addition to a discounted price from Safe ‘n Sound that is exclusive for recipients of the subsidy programme. As such, recipients of the subsidy programme will receive a unique Shopee voucher worth RM113 which can be applied upon checkout at this dedicated microsite: https://shopee.com.my/m/bmw-child-safety-seat-subsidy-programme.
“Despite the delay on the ruling for child car seat enforcement, BMW Group Malaysia continues in our effort to promote the adoption of child car seats via the BMW Safety 360° Programme. We believe this is a shared responsibility not just amongst our partners, but the parents and the community around them as well, that can help ensure the highest level of safety on the road – even if travelling is restricted in the current climate,” said Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia.
Ambi added, “Although the roads will be quieter this Chinese New Year, BMW Group Malaysia would like to wish all Malaysians a Happy Chinese New Year. We wish you and your loved ones safety, health and prosperity for this Year of the Ox.”
To find out more about BMW Engage or get financing pre-approval, please visit https://www.bmwfs.my/.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
About BMW Malaysia Sdn. Bhd.
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assemby Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: (+601) 2381 7182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chongreena Cirikwong
Corporate Communications Executive, Malaysia
Telephone: (+603) 8887 3865, Fax: (+603) 8887 3801
Email: chong.reena@bmw.com.my
Media Website: www.press.bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.