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2022
2022.12.20
BMW Group Malaysia and Wheelcorp Premium commemorate 10 years of partnership with a new showroom in Bukit Tinggi.
Premium automaker meets growing customer demands in one of Malaysia's most modernised townships and is set to witness a 20% growth of customers in the premium segment within the next five years, spurred by the unveiling of the new Wheelcorp Premium Bukit Tinggi dealership.
Kuala Lumpur, 20th December 2022 – In its 10th year as an authorised BMW dealer in Malaysia, Wheelcorp Premium and BMW Group Malaysia recently unveiled its brand-new showroom that will feature new facilities curated to offer greater excellence in customer service. The showroom, located in Bukit Tinggi will be home to new vehicles from the BMW, BMW i, BMW M and MINI portfolios, as well as BMW Premium Selection – serving customers in Klang and its surrounding townships including Shah Alam, Setia Alam and Kota Kemuning.
Hans de Visser, Managing Director of BMW Group Malaysia said, “Customers have always sat at the heart of what we do at BMW Group Malaysia and in being the leader in the premium segment of the Malaysian automotive industry, we are constantly looking in growing our presence in new areas which have tremendous business potential. Klang, Shah Alam, Kota Kemuning and Setia Alam in the Klang Valley are such areas. Over the next five years, we will see the premium segment in these areas grow by over 20% and we need to prime ourselves to meet this growth.”
de Visser added that it was only natural that the premium automaker looked at its premium partner in the area, Wheelcorp Premium who with confidence have successfully been delivering over 1,600 premium vehicles from their Setia Alam outlet for the past year. He said, “Wheelcorp Premium is no stranger to the BMW Group in Malaysia. Led by Executive Chairman Michael Liew and Managing Director Jayden Liew - who are back-to-back winners at our annual Dealer Awards for accelerating their presence in this part of the Klang Valley, their premium dealership has continuously grown with year-on-year success.”
Managing Director of Wheelcorp Premium, Jayden Liew, echoing de Visser’s sentiments said, “As one of the biggest independent retail and service centres for BMW Group Malaysia for 10 years and counting, we remain committed to making the BMW and MINI experience extend beyond customer purchase by making their satisfaction our number one priority. This is reflected in our newly conceptualised showroom layout, where customer support offices have been relocated to the ground floor, serving as our first touch point, while the showroom is located on the first floor of the six-storey building. We have BMW Group Malaysia and our loyal customers to thank for their support along the way, and we look forward to continuing serving our customers not just with quality, premium vehicles but also comprehensive aftersales.”
Liew added that the all-new Wheelcorp Premium Sales, Service, Spare Parts and Systems (4S) dealership representing the BMW Group differentiates itself from its contemporaries in that it offers first of its kind, elevated experiences to its customers. Beyond the premium creature comforts that can be expected from a 4S Centre of the BMW Group, Wheelcorp Premium elevates its customer experiences with luxurious kitchen innovation experts De Dietrich in its NEXTGen Luxury space, OGAWA in its Relaxation Zone as well as Starbucks in one of its two Isetta Bar lounges.
BMW and MINI owners can also access the 4S service centre providing sales, services, spare parts and systems at Wheelcorp Premium Bukit Tinggi, further complemented by the body and paint repair facilities in the Setia Alam dealership. The 170,000 square feet Bukit Tinggi dealership accommodates 20 service bays, allowing up to 80 service appointments to be handled per day. These new work-bays are complemented by a drive-through-operated fast-lane service for customers requiring on-the-go maintenance and repairs.
A myriad of customer-dedicated facilities will also be made available including Insurance renewal and trade-in services, along with Reception at the Car (RATC). For a collection of merchandise and accessories, customers can browse the dedicated BMW and MINI lifestyle section.
The dealership has the capacity to display up to nine units of BMW vehicles, including those from the BMW M and BMW i portfolio, as well as four units of MINI vehicles and 25 units of BMW Premium selection as well as MINI Used Car Next.
DC Fast Charging Facilities for Electric Vehicles are also available at Wheelcorp Premium Setia Alam with access to public use via the ChargEV App. To date, BMW Group Malaysia provides BMW and MINI EV owners with access to over 610 charging facilities nationwide, powered by industry partners JomCharge with over 65 charging stations, Gentari with approximately 117 charging stations, and ChargEV with over 330 charging stations - including the 26 charging facilities powered by ChargEV and Yinson GreenTech at 17 Starbucks stores within Klang Valley, Penang, Malacca and Johor. Over 80 BMW i charging facilities are also available at most authorised BMW and MINI dealerships across the country, with a strategic infrastructure expansion plan already in place for 2023.
Wheelcorp Premium Bukit Tinggi 4S Centre operates between 8.30 am to 7.00 pm daily from Monday to Saturday and 10.00 am to 6.00 pm on Sundays at Lot 142646, Jalan Remia 5/KS 07, Ambang Botanik, 41200 Klang Bandar Diraja, Selangor. To learn more about the new dealership, visit https://bmw-wheelcorppremium.com.my/.
About the BMW Shorties
The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
About The Datai Langkawi
One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
For media queries, please contact:
VoxEureka
Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe / Chelsea Lim
Telephone: +6013 342 3321 / +6017 635 3610 / +6019 382 6328 / +6017 870 6252 / +6016 438 3033
E-mail: christina@voxeureka.com / kenix@voxeureka.com /
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About SNS Products Sdn Bhd
Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/