In the premium automaker’s latest effort to advocate for child car safety amongst children of all ages, the new subsidy programme will now provide parents in need fully subsidised child car seats to ensure greater accessibility for all.

Cyberjaya, 10^th May 2022– BMW Group Malaysia today announced the NEXTStep Subsidy Programme in collaboration with long-term partner Safe ‘n Sound, to provide fully subsidised child car seats to parents in the B40 income group.

The NEXTStep Subsidy Programme by BMW Group Malaysia and Safe ‘n Sound is introduced as part of the BMW Safety 360° initiative, on the back of a successful subsidy programme that saw over 300 subsidised child car seats delivered to parents across Malaysia since the end of year 2019. The new subsidy programme will provide parents with child car seats for children of up to 36kg with donations previously made by BMW Group Financial Services Malaysia.

Hans de Visser, Managing Director of BMW Group Malaysia said, “For over eight years, the BMW Safety 360° initiative has focused on raising awareness and encouraging action amongst families for more responsible road and car safety practices in Malaysia. Although we have placed a strong emphasis on child car seats in recent years with our many programmes and partnerships to advocate for the use of these seats, we recognise that the issue of low uptake must be tackled beyond verbal advocacy and partial subsidies, especially within communities that are in need in a time like this. With the NEXTStep Subsidy Programme, we aim to continue making child safety seats even more accessible to parents who can use a helping hand. ”

The NEXTStep Subsidy Programme by BMW Group Malaysia and Safe ‘n Sound is applicable for families expecting a newborn or with a child up to 36 kg, and with a monthly household income below RM 3,500. Parents can register for the child car seat at Safe ‘n Sound’s website from now until 22^nd May 2022. Eligible parents will be notified by Safe ‘n Sound via WhatsApp. Selected parents from outside the Klang Valley will be notified on the delivery status, while parents within the Klang Valley will be informed of a date, time and place to pick-up their new child car seat.

BMW Group Malaysia and Safe ‘n Sound will be fully subsidising the following seats, including shipping fees to recipients outside the Klang Valley. A suitable seat will be selected for the recipient according to their child’s respective weight and height, as well as vehicle requirement.

“With the Hari Raya festivities underway, we would also like to wish those celebrating a Selamat Hari Raya Aidilfitri. For those still traveling back from their hometowns with their children, we would urge parents to think of their children’s safety by ensuring the right child car seats are used while on the road,” de Visser added.