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BMW INDIVIDUAL.
STYLE AGAINST ORDINARY.
You opt for style and not for conventions. And you love the unexpected every bit as much as the unique. Why not show it? With a BMW that matches your preferences exactly. With BMW Individual you emphasise your character in an exclusive way. Whether it be with a fascinating paint finish, an impressive full leather upholstery or perfectly coordinated, high-quality details. Stand out from the crowd with your own personal style and set individual accents on the exterior and in the interior that instantly catch the eye. After all, style is also a question of character.
You opt for style and not for conventions. And you love the unexpected every bit as much as the unique. Why not show it? With a BMW that matches your preferences exactly. With BMW Individual you emphasise your character in an exclusive way. Whether it be with a fascinating paint finish, an impressive full leather upholstery or perfectly coordinated, high-quality details. Stand out from the crowd with your own personal style and set individual accents on the exterior and in the interior that instantly catch the eye. After all, style is also a question of character.
FREEDOM OF DESIGN HAS A NAME.
The exclusive way to display character: experience fascinating works of art, perfect editions and inspiring BMW Individual equipment features – and explore the many and varied opportunities of BMW Individual through selected examples.
BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.
Give your creativity free rein: with BMW Individual, you can choose from some 150 fascinating paint finishes – for the exclusive design of your very personal BMW. From Macao Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, elegant or flamboyant – all finishes inspire with their perfect brilliance and spectacular depth of colour. The result is that the first-class quality of our paint finishes places the spotlight on your vehicle from every angle. Regardless of whether it’s in front of your home, on a winding road in the Alps or a palm-lined boulevard on the Riviera. You can always be assured of style and plenty of character.
STRONG CHARACTER, DEFINED BY TOP QUALITY.
Accentuate your own character with true exclusivity: this is precisely what BMW Individual aspires to. Through a vehicle that matches your individual requirements exactly in terms of effect, colour, uncompromising quality and hand-crafted perfection. This is why a large number of paint finishes are created meticulously by hand, with each individual part being evaluated separately to ensure it satisfies the high quality criteria.
THE EXCLUSIVE BMW INDIVIDUAL WORLD OF COLOUR.
Explore a selection of unique special paint finishes covering all model series that allow your vehicle to impressively stand out from the crowd.
BMW M8 Competition Coupé – BMW Individual Voodoo Blue
BMW M4 Competition Coupé – BMW Individual Fire Orange
BMW M3 Competition M xDrive Touring – BMW Individual Dakar Yellow
BMW M4 Competition Coupé – BMW Individual Frozen Black metallic
BMW M5 Competition – BMW Individual Imola Red
BMW XM – BMW Individual Anglesey Green metallic
BMW M3 Sedan – BMW Individual Mint Green
BMW X7 M60i xDrive – BMW Individual Frozen Marina Bay Blue metallic
BMW XM – BMW Individual Sepia metallic
BMW M8 Competition Coupé F92 2019 BMW Individual Voodoo Blue three-quarter side view
BMW M4 Competition Coupé G82 2021 BMW Individual Fire Orange three-quarter front view
BMW M3 Competition M xDrive Touring G81 2022 BMW Individual Dakar Yellow three-quarter rear view
BMW M4 Competition Coupé G82 2021 BMW Individual Frozen Black metallic front view
BMW M5 Competition F90 2018 BMW Individual Imola Red side view
BMW XM G09 2022 BMW Individual Anglesey Green metallic three-quarter front view
BMW M3 Sedan G80 2021 BMW Individual Mint Green three-quarter side view
BMW X7 M60i xDrive G07 LCI BMW Individual Frozen Marina Bay Blue metallic three-quarter side view
BMW XM G09 2022 BMW Individual Sepia metallic three-quarter front view
BMW M8 Competition Coupé – BMW Individual Voodoo Blue
BMW M4 Competition Coupé – BMW Individual Fire Orange
BMW M3 Competition M xDrive Touring – BMW Individual Dakar Yellow
BMW M4 Competition Coupé – BMW Individual Frozen Black metallic
BMW M5 Competition – BMW Individual Imola Red
BMW XM – BMW Individual Anglesey Green metallic
BMW M3 Sedan – BMW Individual Mint Green
BMW X7 M60i xDrive – BMW Individual Frozen Marina Bay Blue metallic
BMW XM – BMW Individual Sepia metallic
BMW M3 Sedan:
Fuel consumption in l/100 km (combined): 10.1–10.0
CO2 emissions in g/km (combined): 231–227
BMW X7 M60i xDrive:
Fuel consumption in l/100 km (combined): 12.9–12.1
CO2 emissions in g/km (combined): 292–274
BMW XM[1]:
Fuel consumption in l/100 km (combined): 1.6–1.4
CO2 emissions in g/km (combined): 36–32
BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 11.6–11.2
CO2 emissions in g/km (combined): 264–255
BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 9.8
CO2 emissions in g/km (combined): 224–223
BMW M3 Competition M xDrive Touring:
Fuel consumption in l/100 km (combined): 10.4–10.1
CO2 emissions in g/km (combined): 235–229
BMW M5 Competition Sedan:
Fuel consumption in l/100 km (combined): 11.3–11.1
CO2 emissions in g/km (combined): 259–253
Official data for fuel consumption, CO2 emissions, power consumption and electric range was determined in accordance with the prescribed measuring procedure and corresponds to European Regulation (EC) 715/2007 in the applicable version. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). For vehicles that have been newly type approved since 1 January 2021, only the official data according to WLTP exists. In addition, NEDC values are deleted from the certificates of conformity as of 1 January 2023 by EC regulation 2022/195. For more information about NEDC and WLTP measuring procedures visit www.bmw.com/wltp
Further information about fuel consumption and official model-specific CO2 emissions of new passenger cars can be found in the "Guideline for fuel consumption, CO2 emissions and electric power consumption for new passenger cars", available free of charge at all points of sale, at the Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany, and under https://www.dat.de/co2/.
EXCLUSIVE TWO-TONE PAINT FINISHES.
Take your BMW 7 Series onto the road with even more colour. The high-quality two-tone paint finishes offer you even more freedom when styling your BMW 7 Series. Choose your personal favourite colour for the lower half of the body from the wide variety of paint finishes and combine it with one of the two contrasting colours offered for the upper section of the vehicle to create a very special and individual look. The precisely positioned Coach Line acts like an intricate signature, separating the two colour sections from each other. The special quality of the two-tone paint finishes is created by meticulous artisanship such as the manual masking and polishing operations that go into producing a seamless finish.
BRILLIANT METALLIC STYLE.
Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.
FASCINATING MATT LOOK.
Make your BMW even more eye-catching: with matt paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: matt paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.
BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.
With the exclusive and high-quality BMW Individual paint finishes you give your X model a very special look. Whether especially bright in the colours Atlantis, Le Mans Blue or Signal Green or preferably fascinatingly matt in Frozen Black or Frozen Marina Bay Blue, simply adapt the sporty exterior to your individual preferences and treat your SAC or SAV to an even more personal, dynamic or exclusive appearance. Interested? The BMW Individual Visualizer allows you to get a first informative impression.
VARIETY HAS A COLOUR.
Take a look at the great world of paint finishes for your BMW X to secure its next powerful appearance.
The BMW X Crew
BMW X7 – BMW Individual Frozen Black
BMW X5 M60i – BMW Individual Mora metallic
BMW XM – BMW Individual Petrol Mica metallic
BMW X4 M – BMW Individual Velvetblue, BMW X3 M – BMW Individual Nardogrey
BMW X6 M60i – BMW Individual Pyrite Brown metallic
BMW X family shot in an arrow formation
BMW X7 G07 in Frozen Black
BMW X5 M60i G05 in Mora metallic
BMW XM G09 BMW Individual Petrol Mica metallic
BMW X4 M F98 in BMW Individual Velvetblue, BMW X3 M F97 in BMW Individual Nardogrey
BMW X6 M60i G06 in Pyrite Brown metallic
The BMW X Crew
BMW X7 – BMW Individual Frozen Black
BMW X5 M60i – BMW Individual Mora metallic
BMW XM – BMW Individual Petrol Mica metallic
BMW X4 M – BMW Individual Velvetblue, BMW X3 M – BMW Individual Nardogrey
BMW X6 M60i – BMW Individual Pyrite Brown metallic
BMW INDIVIDUAL UPHOLSTERIES: OUTSTANDING INNER VALUES.
Express your individual style. With the immaculate BMW Individual fine-grain ‘Merino’ leather. It turns the interior of your BMW into an exclusive and equally personal statement. And the best part of all is that BMW Individual offers you an impressively large choice of materials, colours and combinations. From particularly sporty, elegant and luxurious through single-coloured or Bicolour, with discreet contrasting seams or characterful contrast stitching. This varied selection of upholstery options allows you to design your BMW down to the finest detail fully in line with your preferences.
UNIQUE DESIGN MEETS SUPREME COMFORT AND EXCLUSIVE QUALITY.
Experience the inimitable, uncompromising perfection that makes the BMW Individual upholstery options an expressive statement and an overall work of art for all the senses.
BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black
BMW Individual full leather ‘Merino’ fine-grain Ivory White
BMW Individual full leather ‘Merino’ fine-grain Tartufo
BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black
BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black
BMW Individual Merino leather/wool-cashmere combination with exclusive items in Smoke White/Light Grey
BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black
BMW Individual leather 'Merino' with exclusive contents | Deep Lagoon
BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black
BMW Individual full leather ‘Merino’ fine-grain Ivory White
BMW Individual full leather ‘Merino’ fine-grain Tartufo
BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black
BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black
BMW Individual Merino leather/wool-cashmere combination with exclusive items in Smoke White/Light Grey
BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black
BMW XM G09 BMW Individual leather 'Merino' with exclusive contents | Deep Lagoon
BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black
BMW Individual full leather ‘Merino’ fine-grain Ivory White
BMW Individual full leather ‘Merino’ fine-grain Tartufo
BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black
BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black
BMW Individual Merino leather/wool-cashmere combination with exclusive items in Smoke White/Light Grey
BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black
BMW Individual leather 'Merino' with exclusive contents | Deep Lagoon
STYLISH FINE-GRAIN ‘MERINO’ LEATHER.
This is where excellence is at home: the high quality of the BMW Individual fine-grain ‘Merino’ leather begins with the selection of materials. Only premium natural material finds its way into the subsequent processing operations. The colour is achieved by using the process of barrel pigmentation, which treats the material with particular care. Instead of just dyeing the leather superficially, the process lasts many hours and treats the material completely. As a result, the leather remains soft and supple. The breathability of the leather makes it perfectly suited to embellishing the interior of your BMW.
PRECIOUS CASHMERE.
A unique feature: experience pure comfort exclusively in the BMW 7 Series with the luxurious BMW Individual Merino leather/cashmere-wool combination with exclusive features. The luxurious cashmere-wool blend is a fascinating highlight not only because its outstanding softness. Thanks to its hard-wearing and durable properties also make it ideally suitable for use in the interior of your BMW. Breathable and thermally insulating it provides a pleasant temperature for the interior in extremes of heat and cold. The natural and pleasant fragrance rounds off the package, making this a valuable and comfortable upholstery option for all the senses.
BMW INDIVIDUAL INTERIOR TRIMS: THE PERFECT FINISH.
A real eye-catcher extending beyond the surface: with the impressive interior trim finishers from BMW Individual, you set especially exclusive, sporty or luxurious accents in the interior of your BMW. Choose from the wide and varied range to find the precise match for your personal taste and the character of your vehicle. Nevertheless, all trim finishers have one thing in common: they all come from the very best materials, undergo perfect further processing and inspire with an excellent surface finish. You can choose from aluminium mesh, carbon or fine wood to set intriguing contrasts in the interior of your BMW. The way that interior and accent trim finishers interact with a leather upholstery enables you to create extremely impressive effects.
MORE THAN 25 YEARS OF DEDICATION TO EXCLUSIVE EDITIONS AND SPECIAL MODELS.
The more than 25-year history of BMW Individual has a wealth of highlights. In Garching near Munich, the home of BMW Individual Manufaktur, numerous internationally unique editions and special models have been created during the last quarter-century. Fully in keeping with the motto: Inspiration is everywhere, the limit is your imagination!
BMW Individual 750iLA L7 Karl Lagerfeld
BMW Individual 7 Series Composition inspired by Steinway & Sons
BMW Individual 760Li Sterling inspired by ROBBE & BERKING
BMW Individual M760Li inspired by Nautor’s Swan
BMW Individual M850i NIGHT SKY
BMW M2 Edition designed by Futura 2000
BMW M4 Competition x Kith
BMW M4 Competition Edition 50 years BMW M
BMW i4 M50 KITH
BMW Individual 750iLA L7 Karl Lagerfeld E32 1992 three-quarter rear view
BMW Individual 7 Series Composition inspired by Steinway & Sons F01 2010 in front of piano
BMW Individual 760Li Sterling inspired by ROBBE & BERKING F01 2013 in front of sailing yacht in shipyard hall
BMW Individual M760Li inspired by Nautor’s Swan G12 2017 in front of sailing yacht
BMW Individual M850i NIGHT SKY G15 2019 three-quarter front view in front of meteor shower
BMW M2 Edition designed by FUTURA 2000 F87 2020 front view
BMW M4 Competition Edition x KITH G82 2020 three-quarter side view
BMW M4 Competition G82 Edition 50 years BMW M seat
BMW i4 M50 G26BEV KITH Badge rear
BMW Individual 750iLA L7 Karl Lagerfeld
BMW Individual 7 Series Composition inspired by Steinway & Sons
BMW Individual 760Li Sterling inspired by ROBBE & BERKING
BMW Individual M760Li inspired by Nautor’s Swan
BMW Individual M850i NIGHT SKY
BMW M2 Edition designed by Futura 2000
BMW M4 Competition x Kith
BMW M4 Competition Edition 50 years BMW M
BMW i4 M50 KITH
BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 10.8–10.5
CO2 emissions in g/km (combined): 245–239
BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 10.1–9.8
CO2 emissions in g/km (combined): 230–223
BMW i4 M50 Gran Coupé:
Energy consumption, combined WLTP in kWh/100 km: 22.5–18.1
Electric range, WLTP in km[2]: 520–414
Official data for fuel consumption, CO2 emissions, power consumption and electric range was determined in accordance with the prescribed measuring procedure and corresponds to European Regulation (EC) 715/2007 in the applicable version. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). For vehicles that have been newly type approved since 1 January 2021, only the official data according to WLTP exists. In addition, NEDC values are deleted from the certificates of conformity as of 1 January 2023 by EC regulation 2022/195. For more information about NEDC and WLTP measuring procedures visit www.bmw.com/wltp
Further information about fuel consumption and official model-specific CO2 emissions of new passenger cars can be found in the "Guideline for fuel consumption, CO2 emissions and electric power consumption for new passenger cars", available free of charge at all points of sale, at the Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany, and under https://www.dat.de/co2/.
Fuel consumption and CO2 emissions.
BMW M2 Coupé:
Fuel consumption in l/100 km (combined): 10.2–9.6
CO2 emissions in g/km (combined): 230–218
BMW M3 Sedan:
Fuel consumption in l/100 km (combined): 10.1–10.0
CO2 emissions in g/km (combined): 231–227
BMW M3 Competition Sedan:
Fuel consumption in l/100 km (combined): 10.1–9.8
CO2 emissions in g/km (combined): 230–223
BMW M3 Competition M xDrive Touring:
Fuel consumption in l/100 km (combined): 10.4–10.1
CO2 emissions in g/km (combined): 235–229
BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 10.1–9.9
CO2 emissions in g/km (combined): 230–226
BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 10.1–9.8
CO2 emissions in g/km (combined): 223
BMW M5 Competition:
Fuel consumption in l/100 km (combined): 11.3–11.1
CO2 emissions in g/km (combined): 259–253
BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 11.4–11.0
CO2 emissions in g/km (combined): 260–251
BMW M8 Competition Convertible:
Fuel consumption in l/100 km (combined): 11.6–11.2
CO2 emissions in g/km (combined): 264–255
BMW X3 M Competition:
Kraftstoffverbrauch in l/100 km (kombiniert): 11.0–10.6
CO2-Emissionen in g/km (kombiniert): 250–241
BMW X4 M Competition:
Kraftstoffverbrauch in l/100 km (kombiniert): 10.8–10.5
CO2-Emissionen in g/km (kombiniert): 247–238
BMW X5 M Competition:
Fuel consumption in l/100 km (combined): 13.1–12.8
CO2 emissions in g/km (combined): 296–288
BMW X6 M Competition:
Fuel consumption in l/100 km (combined): 12.9–12.6
CO2 emissions in g/km (combined): 293–284
BMW XM[1]:
Fuel consumption in l/100 km (combined): 1.6–1.4
CO2 emissions in g/km (combined): 36–32
BMW M340i xDrive Sedan:
Fuel consumption in l/100 km (combined): 8.5–7.8
CO2 emissions in g/km (combined): 192–177
BMW Z4 M40i Roadster:
Fuel consumption in l/100 km (combined): 8.1–7.9
CO2 emissions in g/km (combined): 184–179
BMW i7 M70 xDrive Sedan[3]:
Energy consumption, combined WLTP in kWh/100 km: 23.8–20.8
Electric range, WLTP in km[2]: 560–488
BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 10.8–10.5
CO2 emissions in g/km (combined): 245–239
BMW M850i xDrive Convertible:
Fuel consumption in l/100 km (combined): 11.0–10.7
CO2 emissions in g/km (combined): 249–243
BMW X5 M60i xDrive:
Fuel consumption in l/100 km (combined): 12.5–11.5
CO2 emissions in g/km (combined): 283–261
BMW X6 M60i xDrive:
Fuel consumption in l/100 km (combined):13.3–11.4
CO2 emissions in g/km (combined): 279–258
BMW X7 M60i xDrive:
Fuel consumption in l/100 km (combined): 12.9–12.1
CO2 emissions in g/km (combined): 292–274
BMW i4 M50 Gran Coupé:
Energy consumption, combined WLTP in kWh/100 km: 22.5–18.1
Electric range, WLTP in km[2]: 520–414
Official data for fuel consumption, CO2 emissions, power consumption and electric range was determined in accordance with the prescribed measuring procedure and corresponds to European Regulation (EC) 715/2007 in the applicable version. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). For vehicles that have been newly type approved since 1 January 2021, only the official data according to WLTP exists. In addition, NEDC values are deleted from the certificates of conformity as of 1 January 2023 by EC regulation 2022/195. For more information about NEDC and WLTP measuring procedures visit www.bmw.com/wltp
Further information about fuel consumption and official model-specific CO2 emissions of new passenger cars can be found in the "Guideline for fuel consumption, CO2 emissions and electric power consumption for new passenger cars", available free of charge at all points of sale, at the Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany, and under https://www.dat.de/co2/.