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2023
2023.03.03
The BMW Shorties partners with Malaysia International Film Festival (MIFFest) for its 17th year, bringing greater opportunities to local creative talents.
The prestigious short film and digital content competition returns for its 17th year in partnership with the Malaysian International Film Festival, with submissions to open from 1st April to 21st May 2023.
Kuala Lumpur, 3 March 2023 – BMW Group Malaysia announced its partnership with the Malaysia International Film Festival (MIFFest) for the 17th year of the BMW Shorties – propelling local filmmakers and digital content creators forward with greater opportunities to be recognised on the international stage. Alongside the partnership is the unveiling of a new theme for 2023 – EVOLVE – that challenges filmmakers and creatives to continue pushing the boundaries of storytelling, while also encapsulating the evolving nature of the BMW Shorties platform.
Hans de Visser, Managing Director of BMW Group Malaysia said, “With our 2022 theme, RE:IMAGINE, we were inspired by a whole new generation of creative talents, who managed to weave in unique experiences from the pandemic circumstances into their storytelling. It was a testament to us that creativity evolves through time and circumstances. There is much potential to unearth as we move into the endemic era of the ever-evolving creative industry. Much like the lens of Forwardism embraced by the BMW Group, the BMW Shorties thrives on challenging today’s common conventions, with creative thinkers that dare to bring forward to the present the breakthroughs of tomorrow.”
This year, the BMW Shorties welcomes an official competition partner, the Malaysia International Film Festival (MIFFest), with a shared commitment to celebrating Malaysian cinema art alongside international works. Underlining MIFFest’s mission is the spirit of humanity and building sustainable connections between creatives within the film art industry. In addition, MIFFest has announced its upcoming festival, taking place from 23rd to 29th July 2023, with a line-up of programmes throughout the week, including film screenings, masterclasses and networking opportunities. As the official automotive partner, BMW Group Malaysia will also be providing exclusive experiences with a fleet of the BMW i7 to chauffeur international film directors and film stars during the festival.
Joanne Goh, Founder and President of MIFFest expressed her excitement about the partnership between BMW Shorties and MIFFest, stating that, “It is great news for the Malaysian film art industry. As an international platform, MIFFest provides an unparalleled opportunity for young generations of Malaysian filmmakers and creators to showcase their talent to an audience that is without borders. With this partnership, aspiring filmmakers and digital content creators stand to gain not only valuable exposure, but also new connections within the industry, allowing them to further spread their wings in their creative endeavours.”
De Visser added that, “Providing a stepping stone for budding creators in the Malaysian film and creative industry – that is our shared purpose with MIFFest. As creativity and ideas continue to evolve with changing times, so too does the BMW Shorties as a platform. This partnership between the BMW Shorties and MIFFest is the natural next step that will open up new frontiers for local talents to discover new experiences on the international stage that will shape their storytelling – in turn, their talents too will be discovered as well.”
The grand prize winner of the BMW Shorties 2023 will be awarded a production grant of RM 80,000 to produce their BMW Shorties funded film. Alongside that, recognition for filmmaking and creative talent will also be awarded in an extensive range of supporting categories, including Best Director, Best Actor, Best Actress, Best Screenplay, Best Cinematography, Best Production Design, Best Editing, Best Sound Design, the People’s Choice Award, as well as the Best Student Shorties Award.
Submissions will commence on 1st April 2023 and will close on 21st May 2023 at 6:00PM via the MIFFest website at https://www.mgga.com.my or the BMW Shorties website at www.bmwshorties.com.my. Follow the official BMW Shorties Facebook page and Instagram for updates, or watch winning films from the years before at the BMW Shorties official YouTube channel.
About the BMW Shorties
The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
About The Datai Langkawi
One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
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About SNS Products Sdn Bhd
Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/