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2023
2023.01.10
BMW Malaysia Unveils the Latest Edition of the New BMW 3 Series.
The latest generation of the highly successful BMW 3 Series is now available in Malaysia, featuring two petrol variants and one plug-in hybrid variant.
Kuala Lumpur, 10th January 2023 – BMW Malaysia today introduced three updated variants of the latest BMW 3 Series – the New BMW 320i M Sport, the New BMW 330i M Sport and the New BMW 330e M Sport. Locally-assembled, the latest iteration of the premium executive sedan features a more focused exterior and an innovative, modernised interior.
Hans de Visser, Managing Director of BMW Group Malaysia said, “With three new updated variants of the latest BMW 3 Series for our Malaysian market, the Power of Choice remains at the hands of our esteemed customers, who will continue to enjoy unparalleled versatility and Sheer Driving Pleasure with the well-loved mid-sized executive sedan in the premium segment. The BMW 3 Series remains our best-selling model to date, with over 2,300 units delivered to customers in Malaysia just last year.”
He added, “A consistent chart-topper for the BMW brand here, the promises that we deliver to our customers with each iteration of the sedan – sporty handling, distinctive design, outstanding efficiency and innovative equipment – will remain unchanged, even as innovation continues to drive our brand forward in pioneering the next generation of mobility.”
The New BMW 3 Series offers revolutionary innovation with a completely redesigned and modernised interior. With the inclusion of the BMW Curved Display for the first time, the driving experience of the premium executive sedan is taken to a whole new level. From the exterior, it is clear that sportiness remains the core identity of the New BMW 3 Series, with a dynamic silhouette and unmistakable presence – now enhanced with a new, expressive front section and updated rear.
Distinctive design and unmistakable presence.
The latest BMW 3 Series remains as iconic as ever, characterised by a hallmark sportiness that begins with its front section, where the familiar kidney grille takes on a modified outline for an even more muscular look. The LED headlights have been redesigned to further emphasise the width of the sedan, with expressive daytime running lights arranged in the shape of an inverted L. Likewise, the front apron has a new unmistakable look, while still housing the lateral Air Curtains that are a signature BMW feature. The aprons flank the central air intake that houses a honeycomb pattern, courtesy of the M Sport Package that arrives as standard for all three variants.
From the side, the New BMW 3 Series takes on the tried-and-proven silhouette that conveys the sedan’s sporty character at a glance – featuring a long wheelbase, long bonnet and short overhangs. This is complemented by 18-inch M light alloy wheels Double-spoke style 848 M Bicolour with staggered tyres. As part of the standard M Sport Package, the New BMW 3 Series also feature the M designation on the side profile, along with M Sport Suspension for both the petrol variants, while the New BMW 330e M Sport will arrive with the Adaptive M Suspension.
The rear of the New BMW 3 Series is defined by two distinctive tailpipes which have been increased to 100 millimetres in diameter for a sportier look, accompanied by a strongly contoured diffuser. Accentuating the overall dynamic look of the sedan are the M Aerodynamics package and M High-gloss Shadowline – both standard inclusions of the M Sport Package.
Modern and sophisticated interior.
The introduction of the BMW Curved Display lends a new level of sophistication and digitalisation to the interior of the New BMW 3 Series, with a 12.3-inch Information Display and 14.9-inch touchscreen Control Display integrated into a slender, unframed form. On the front passenger side, a larger and wider trim strip creates a particularly elegant effect.
While the BMW Curved Display houses a myriad of functions, safety-related and frequently used functions are still button-controlled by the driver – seamlessly integrated under the redesigned air vents in the centre of the instrument panel. Here, an equally tidy layout puts functionality at the fore, with the classic gear selector now featuring a highly minimalist design. Moreover, all models come with steering wheel paddles as standard. Making for a sportier seating experience, the tall centre console in the New BMW 3 Series establishes clearly defined areas for the driver and front passenger.
With the standard inclusion of the M Sport Package, elements of M furnish the interior, making for a sportier driving feel. These include M entry sills with a stainless-steel look, M driver’s footrest and M pedals with a stainless-steel look, sport seats for driver and front passenger, hand-stitched M leather steering wheel in Walknappa leather, vehicle key with exclusive M designation, M Anthracite headliner, instrument cluster with M specific display and M Aluminium Rhombicle Anthracite interior trim. Upholstery is offered in the standard Vernasca leather Black, while the New BMW 330i M Sport and BMW 330e M Sport will also be offered an additional Mocha variant.
Performance and sporty dynamics with every choice.
The New BMW 3 Series continues the tradition of offering sporting excellence. Its characteristic 50/50 front/rear weight distribution, a wide track, high body rigidity, a low centre of gravity and high-quality chassis technology ensure superior driving dynamics across powertrains.
The New BMW 320i M Sport houses an inline four-cylinder engine that delivers a maximum of 184 hp (135 kW) and 300 Nm of torque, accelerating the sedan from a standstill to 100 km/h in just 7.4 seconds with top speed capped at 235 km/h. For the New BMW 330i M Sport, its inline four-cylinder engine delivers a maximum of 258 hp (190 kW) and 400 Nm of torque, 0 – 100 km/h is achieved in just 5.8 seconds while top speed is capped at 250 km/h. The plug-in hybrid powertrain of the New BMW 330e M Sport brings a maximum combined output of 292 hp (215 kW) and 420 Nm of torque, with an electric motor that delivers 109 hp (80 kW) and 265 Nm of torque on its own. This allows for a century sprint time of 5.8 seconds, while top speed is capped at 230 km/h (electric top speed is capped at 140 km/h).
As standard, the New BMW 3 Series variants all come equipped with an eight-speed Steptronic Sport transmission.
Stay comprehensively connected and safe.
Standard equipment for the New BMW 3 Series includes the BMW Live Cockpit Professional, powered by the latest version of the BMW Operating System 8. A suite of features allow for multiple intuitive ways to interact with the vehicle and control its functions: natural language via the BMW Intelligent Personal Assistant, touchscreen operation using the Control Display, the BMW iDrive Controller and the touch-only direct access controls. As part of BMW Live Cockpit Professional, the BMW Head-Up Display is also included.
Other standard digital features of the New BMW 3 Series are Comfort Access, Remote Software Update and BMW ID. The Connected Package Professional, which includes the digital services such as Remote Services, Apple CarPlay® and Android AutoTM will also be seen in the New BMW 3 Series – an offering that is now standard equipment in all BMW models from 2023 onwards. With the My BMW App, drivers can also access a suite of support functions that make for a new mobility experience.
A comprehensive range of standard driver assistance systems ensure peace of mind from the start of the journey to the destination. The Driving Assistant that comes standard with the New BMW 3 Series includes features such as Lane Departure Warning with active steering interventions, Lane Change Warning, Front Collision Warning with brake intervention, Rear Crossing Traffic Warning, Rear Collision Warning, Speed Limit Info and manual Speed Limit Assist. On the other hand, the Parking Assistant features Park Assist, Active Park Distance Control (PDC), Lateral Parking Aid and Reversing Assist Camera. Also standard is the Reversing Assistant, which keeps a record of up to the last 50 metres driven forward and is able to drive back the exact same way in reverse if desired.
Dynamic financial programme.
With the BMW Easy Drive Financing Plan from BMW Group Financial Services Malaysia, the New BMW 320i M Sport, the New BMW 330i M Sport and the New BMW 330e M Sport can be owned with a monthly instalment plan starting from RM 3,115.00, RM 3,481.00 and RM 3,419.00, respectively (based on estimates of an 80% loan on a five-year tenure).
Complete premium ownership experience.
Owners of the New BMW 3 Series will receive the complete BMW Group Malaysia Premium Ownership experience which includes:
- BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
- BMW Roadside Assistance and Accident Hotline
- The BMW Group Loyalty+ Mobile App - BMW Privileges Card
- BMW Service Online
The retail pricing for the New BMW 320i M Sport, the New BMW 330i M Sport and the New BMW 330e M Sport with BMW Service and Repair Inclusive as well as Sales and Service Tax (on the road, without insurance) are:
The New BMW 320i M Sport RM 283,800.00
The New BMW 330i M Sport RM 317,800.00
The New BMW 330e M Sport RM 298,800.00
About the BMW Shorties
The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
About The Datai Langkawi
One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications and Sustainability, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
For media queries, please contact:
VoxEureka
Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe / Chelsea Lim
Telephone: +6013 342 3321 / +6017 635 3610 / +6019 382 6328 / +6017 870 6252 / +6016 438 3033
E-mail: christina@voxeureka.com / kenix@voxeureka.com /
adelynn@voxeureka.com / joe@voxeureka.com / chelsea@voxeureka.com
About SNS Products Sdn Bhd
Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/