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2023
2023.03.17
BMW Malaysia presents the New BMW X7 xDrive40i Pure Excellence.
The highly coveted premium Sports Activity Vehicle (SAV) is presented with a product update that features a new design language for the luxury class, complemented by a wide range of digital services and assistance systems.
Kuala Lumpur, 17th March 2023 – BMW Malaysia today introduced the New BMW X7 xDrive40i Pure Excellence to the Malaysian market, taking Sheer Driving Pleasure to the highest level in the premium SAV segment with the vehicle which is named The President by the premium automaker - now with more enhanced digitalisation capabilities and sophisticated design.
Hans de Visser, Managing Director of BMW Group Malaysia said, “Luxury has always been progressive for us at the BMW Group, and with every turn of the tide, we refine and redefine the meaning of luxury across our most sophisticated portfolio. The New BMW X7 is testament to this, arriving as an exemplification of progressive luxury – one that offers pure performance, aesthetics and driving excellence.”
The New BMW X7 features a significantly refined appearance, courtesy of a new front design with split headlights, reflecting BMW’s new luxury class design language. Notably, the interior – with the BMW Curved Display and Operating System 8 – has been revised to provide superior connectivity, as well as a wide range of digital services and assistance systems. The six-seater configuration with individual captain seats in the second row maximises passenger comfort, while driving experience is elevated with the new 48-Volt mild hybrid petrol engine.
Distinctive design for maximum impact.
Arriving with the Pure Excellence package, the refined frontal appearance of the New BMW X7 distinguishes the luxury SAV from its predecessors as it presents split twin LED headlights with separate units serving distinct functions — daytime running lights and indicators at the top. The front apron also has a new design, with powerfully sculpted surfaces housing a new double-slat kidney grille design and two eye-catching chrome elements as frames for its central air intake. This modern front design marks the New BMW X7 as an unmistakeable member of the BMW luxury class, setting it apart from its predecessor and underscoring its position as the flagship BMW X model.
From the side, short overhangs, a long wheelbase, and elongated lines define the silhouette of the New BMW X7, complemented by roof rails, exterior line in satinated aluminium and sleek light alloy wheels that flank the luxury SAV.
At the rear, the three-dimensional taillights of the New BMW X7 come with a completely redesigned internal graphics layout that includes a new position for the reversing lights. Another new feature is the glass-covered chrome strip connecting the two taillights, which further emphasises the width of the luxury SAV. In addition, the high ground clearance provides a commanding vantage point to the New BMW X7.
Innovative, sophisticated, and spacious interior.
The BMW Curved Display, featuring a 12.3-inch Information Display and 14.9-inch high-resolution touchscreen Control Display as standard, gives the interior of the New BMW X7 an exclusive, more digital cockpit ambience. The instrument panel appears significantly lower with discreetly integrated air vents, while the outer air vents are framed by sophisticated chrome elements. Further enhancing the premium ambience of the luxury SAV is the 'Lindenwood Fineline’ fine wood trim, sport leather steering wheel and M Headliner ‘Alcantara’ anthracite.
The Ambient Light Strip below the interior trim finisher makes for another visual highlight in the New BMW X7. It is backlit and creates a special appearance of spatial depth with its crystalline looks and prismatic structure. As standard, the Ambient Light also includes the Welcome Light Carpet for the entrance areas on the left and right. The Crafted Clarity trim with handmade elements made from cut crystal glass perfectly complements the Ambient Light Strip, which displays an “X7” designation on the passenger side.
The New BMW X7 now also offers a spacious six-seater configuration with two comfortable individual seats in the second row. Seats also feature the new Sensafin upholstery with decorative stitching as standard, complementing the BMW Group’s ambitions for sustainability. Additionally, the large panoramic glass roof provides a brighter and airier interior ambience. As for luggage capacity, the New BMW X7 provides up to 750 litres of boot space with its third-row seat folded down.
Driving pleasure in its purest form.
The New BMW X7 is offered with a petrol engine paired with xDrive all-wheel drive and an 8-Speed Steptronic Sport transmission. The luxury SAV also features a new mild-hybrid technology with a 48-Volt starter generator for even better efficiency and dynamics. The in-line six mild hybrid engine is capable of a 250 km/h top speed, delivering 375hp (280kW) and 540 Nm of torque. This allows the luxury SAV to achieve the century sprint quicker, in just 5.8s compared to its predecessor’s 6.1s.
Alongside that, the New BMW X7 comes with a double-wishbone front axle, a five-link rear axle and a two-axle air suspension complete with automatic level control as standard. This concept ensures an outstanding range of driving characteristics, from superb ride comfort to the type of dynamic handling customers have come to expect from the brand. Furthermore, the Integral Active Steering ensures maximum manoeuvrability at low speeds and particularly agile handling in the medium speed range by adding rear-wheel steering. Enhancing the SAV’s comfortable interior, the Executive Drive Pro provides a smooth, balanced riding experience.
Comprehensive and convenient connectivity.
The New BMW X7 includes the BMW Live Cockpit Plus with a freely customisable Information Display and touchscreen Control Display. Integral to the cockpit interface, the New BMW X7 is now equipped with the latest BMW Operating System 8 that forms the foundation for comprehensive connectivity. Vehicle systems can be controlled in multiple ways such as using the BMW Intelligent Personal Assistant, the multifunction buttons on the steering wheel, the BMW iDrive Controller as well as touchscreen and gesture control. The BMW Live Cockpit Professional also includes the BMW Head-Up Display as a standard feature, which projects important information relevant to the driver.
A comprehensive range of modern driver assistance systems – the Parking Assistant Professional and Driving Assistant – are also available as standard for the New BMW X7. The Parking Assistant Professional is a camera- and ultrasound-based assistance system that can be used to start an automated parking manoeuvre. Also included is the Reversing Assistant Professional, which records up to the last 200 metres covered.
The Driving Assistant, on the other hand, comprise of features such as Lane Departure Warning, Lane Change Warning with active steering interventions, Front Collision Warning with brake intervention, Rear Crossing Traffic Warning, Rear Collision Prevention with exit warning, Speed Limit Info and manual Speed Limit Assist.
The exterior colour offerings for the New BMW X7 are Sparkling Copper Grey Metallic, Blue Ridge Mountain Metallic, Skyscraper Grey Metallic, Mineral White Metallic, and Black Sapphire Metallic, while the new Sensafin upholstery is available in Sensafin Black and Sensafin Cognac.
Dynamic financial programme.
With the Straight Line Financing Plan from BMW Group Financial Services Malaysia, the New BMW X7 xDrive40i Pure Excellence can be owned with a monthly instalment plan starting from RM7,581.00 (based on estimates of an 80% loan on a seven-year tenure).
Complete premium ownership experience.
Owners of the New BMW X7 xDrive40i Pure Excellence will receive the complete BMW Group Malaysia Premium Ownership experience which includes:
- BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
- BMW Roadside Assistance and Accident Hotline
- The BMW Group Loyalty+ Mobile App - BMW Privileges Card
- BMW Service Online
The retail pricing for the New BMW X7 xDrive40i Pure Excellence with 5-Year Extended Warranty and Service Package, as well as Sales and Service Tax (on the road, without insurance) is:
The New BMW X7 xDrive40i Pure Excellence RM 654,800.00
Customers may contact their preferred authorised BMW dealer or browse shop.bmw.com.my to learn more about the New BMW X7 xDrive40i Pure Excellence.
About the BMW Shorties
The BMW Shorties was launched in Malaysia in late 2006 as a platform for Malaysian short film makers to explore their talent. Since that time, it has become one of the most anticipated annual filmmaking events in Malaysia with BMW Shorties productions travelling to prestigious international film festivals in Cannes, Rome, New York, Rotterdam, Dubai and others. Today it serves both to provide Malaysian filmmakers access to international film making networks and as an unwitting platform for young Malaysians to cultivate their social conscience.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
About BMW Malaysia Sdn Bhd
BMW Group Malaysia is the representative of Bayerische Motoren Werke (BMW) AG in Malaysia with activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, spare parts and accessories as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. The organisation’s presence in the country includes its National Sales Centre (NSC) in Cyberjaya and BMW Assembly Facilities at the Kulim Hi-Tech Park, Kedah which supports the Malaysian region as well as the BMW Group Data Centre (GDC), BMW Group Regional Training Centre (RTC) in Cyberjaya and BMW Group Parts Distribution Centre (PDC) at the Free Industrial Zone of the Senai International Airport in Senai, Johor which supports 22 markets in the Asia-Pacific region. BMW dealership network covers 39 outlets in various cities in Malaysia.
About The Datai Langkawi
One of the world’s most stunning resorts, The Datai Langkawi, is situated on the northwest tip of the island of Langkawi in Malaysia. Located in an ancient rainforest rich in wildlife and overlooking the tranquil Datai Bay, awarded by National Geographic as one of the Top 10 Beaches worldwide, the iconic property enchants with mesmerising nature, visionary architecture, understated elegance and Malaysian hospitality. All the 121 rooms, villas and suites at The Datai Langkawi, including the five-bedroom The Datai Estate Villa, offer breathtaking views of the surrounding nature. Elevated among treetops, set in the very heart of the rainforest and located directly on the coastline, the dining outlets, which include the award-winning The Gulai House, The Pavilion, The Dining Room and The Beach Club, pay homage to the exotic flavours and culinary traditions of the region and beyond. Bespoke facilities include The Nature Centre, an educational facility and home to resident naturalists and marine biologists, and The Spa featuring Ramuan treatments, its own Akar retail range and Voya facials. Leisure facilities include three pools, a state-of-the-art fitness centre at The Health Club; an array of wellness activities including silat and yoga, retail outlet The Boutique, a reserved space to showcase local arts and talents at The Atelier, as well as one of the most scenic golf courses in the world designed by golf legend Ernie Els, The Els Club Teluk Datai. The resort founded The Datai Pledge in 2019 - a sustainability and conservation trust that supports Langkawi’s unique fauna, flora and communities. All proceeds from The Datai Pledge aid this work and contribute to local non-profit organisations. The Datai Langkawi is managed by Themed Attractions Resorts & Hotels Sdn Bhd, an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations.
Issued by:
BMW Malaysia Sdn Bhd
Sashi Ambihaipahan
Head of Corporate Communications, Malaysia
Telephone: +60123817182, Fax: (+603) 8887 3801
Email: sashi.ambihaipahan@bmw.com.my
Media Website: www.press.bmwgroup.com
Chan Ai Ling
Senior Corporate Communications Executive, Malaysia
Telephone: +6016 2763488, Fax: (+603) 8887 3801
Email: ailing.chan@bmw.com.my
Media Website: www.press.bmwgroup.com
For media queries, please contact:
VoxEureka
Crystalbelle Lau / Christina How / Kenix Lee / Adelynn Lim / Yeong Wen Joe / Chelsea Lim
Telephone: +6016 286 2252 / +6013 342 3321 / +6017 635 3610 / +6019 382 6328 / +6017 870 6252 / +6016 438 3033
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About SNS Products Sdn Bhd
Established in 2002, SNS Products Sdn Bhd is a home-grown company that is driven by the principles of promoting child safety awareness to ensure that all children are safe and well-protected in and out of the home. SNS Products Sdn Bhd is the Malaysian sole distributor for Joie, snskidz, mifold and Axkid, with a product line up to cater for all price ranges to suit different needs and situations. The company takes pride in advocating child occupant safety and strives to promote the safety message to all concerned parties including parents, caregivers, health care providers and retailers. Being committed to child occupant safety, SNS Products Sdn Bhd provides advice on child safety seats, conducts talks and training workshops, organises free car seat checks as well as offers a car seat rental programme. To learn more, visit https://www.safensound.com.my/